Tap Water or Bottled Water: Barriers and Motivations to Consume Drinking Water

The project aim is to identify motives and barriers to tap water consumption in Czechia and ways to overcome the barriers. This will be achieved through an analysis of bottled water demand and tap water preferences. Consumer preferences and attitudes will be elicited using several waves of representative questionnaire surveys that involve randomized interventions. Recommendations will be made on how to target a tap water campaign (amendment to 98/83/EC) that will be part of preparation of a non-legislative strategy. Another aim is to improve sensory properties of water by developing methodological tools for water supply operators and laboratories. The team includes economists, sociologist, and experts in marketing and water hygiene. The project links several social scientific approaches.

Project team of FSV UK (1)

Mgr. Milan Ščasný, Ph.D.

Co-invastigator at FSV

milan.scasny@fsv.cuni.cz