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Reframing communication in the European public sphere: an interdisciplinary approach

Based on previous 2 mini-grants, dedicated to discursive analysis and optimized evaluation of the communication of public institutions, our well-established team from three 4 EU+ universities have organized a number of useful expert meetings that have significantly enriched the topic. We would like to continue with an expanded team, adding a colleague who would add an economic perspective to our existing transdisciplinary expertise, including linguistic, journalistic, pragmatic, political science and legal analysis as well as a PhD student who has focused on institutional communication in her research. An interdisciplinary and internationally integrated approach seems to us to be the only possible one. During the time we have been working on the comparative analyses, the importance of the topic of institutional communication in the professional and public space has continued to increase significantly (e.g. crises like war in Ukraine, climate change, covid, disinformation in general) and has a direct impact on trust in the European institutions and their functioning (e.g. participation in the European elections etc.). We believe that the findings and comparisons, based on shared data and enriched with other types of expertise presented, are now most usefully offered to students in particular as educational workshops aimed at them, as has been shown in our previous workshops and audience reactions. The core of the project would be the organization of two workshops: one blended for students of our universities (Milan) and the other in person for experts and stakeholders to spread our research results (Prague).

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